Public relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It's the key to effective communication in all sectors of business, government, academic and not-for-profit.
It is a management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organisation with the public interest, and plans and executes a program of action to earn public understanding and acceptance A great corporate reputation is neither built overnight nor the result of good luck; it must be carefully planned, nurtured and managed as a vital asset. We offer strategic counsel and expert guidance aligned to business objectives and execution and implementation support on critical communications issues.
We encourage clients to incorporate a variety of media to reach their target audience, through preparation of news releases, advisories, press kits, information materials, press conferences, one-on-one meetings, features, articles, seminars and media events to maximise the development and transmission of targeted messages. We lay strong emphasis on feature articles that quickly establish a client's credibility and greatly enhance future media and marketing efforts.
Corporate Communications \ Marketing \ Communications \ B2B \ Communications \ Media Relations \ Analyst Relations \ Digital \ Communications Specialties